Social Media Guidelines

Main Plymouth College of Art social media channels:

  • Facebook- facebook.com/plymouthcollegeofart
  • Twitter- @plymouthart
  • Instagram – @plymouthcollegeofart
  • Tumblr- @plymouthart
  • Vimeo- vimeo.com/plymouthcollegeofart

General Tips

  • Update social channels often but DO NOT SPAM.
  • Don’t refer to college as ‘PCA’.
  • Be friendly and conversational- be aware you are representing the college as well.
  • Respond to any messages and questions as soon as you can.
  • Don’t post or request sensitive information publicly – addresses, contact details etc.
  • Include images/videos/gifs with posts where appropriate as it encourages engagement.
  • If you’re not posting for an official college page tag them and they will generally share your content.

Facebook

  • Limit posts to 3 per day maximum, if not Facebook’s algorithm will reduce your visibility.
  • Videos get more views and are more likely to show up on your followers news feeds. Strong thumbnail image is important.
  • More visual and entertaining the better.
  • Video specifications – MP4 or MOV formats up to 4GB, must be no longer than 120 mins in length.

Twitter

  • Tag images with relevant accounts to encourage shares – generally @madeinplymouth @plymouthuk2020 and @visualartsSW will retweet Plymouth College of Art posts.
  • Add relevant hashtags.
  • Use shortened or “bitly” links instead of full URLs – https://bitly.com
  • Video specifications – MP4 or MOV (MP4 only from desktop) formats up to 512MB must be no longer than 2 minutes and 20 seconds long.

Instagram

  • Post 1-3 times per day.
  • Images are more curated, so choose strong and engaging visuals.
  • Instagram stories – these can be more relaxed and reactive.
  • Don’t apply filters or edit images in app, try to edit your images beforehand.
  • Add location ‘Plymouth College of Art – PCA’ (or other if relevant)
  • Make sure you pick a strong thumbnail if you post a video.
  • Add relevant hashtags.
  • If you’re including a URL in the caption, delete the ‘www’
  • Video specifications – MP4 or MOV formats up to 4GB, must be longer than 60 seconds. Does not accept GIF file format so export as MP4/MOV.

Screen Shot 2018-01-03 at 15.17.43

Kickstarter, Indiegogo, Crowdfunder and Go Fund Me type Campaigns

Pulling off a successful crowdfunding campaign often requires a big investment of time, creative ideas and quality content. When students are fundraising for college-related but not college run activities e.g. materials for their own shows, to hire a gallery for an additional graduate show, it’s important to be clear to potential donors that this is a voluntary activity, run by and for students, rather than for, or as requirement of Plymouth College of Art.

  • Don’t use the college logo – this puts across that it is college ran.
  • Ensure pages are well spell checked and are fit for purpose.
  • If your proud of your campaign, ask to get it linked to the main college website to raise awareness.
  • Always ensure that you add a clear notice to the page mentioning the college as follows – Please note that this voluntary fundraising page has been set up yo directly support student-led activities and as such is authored and managed independently by students, not for, or on behalf of Plymouth College of Art.

Some Helpful Resources

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